Otterly's Playful Approach

At Otterly, we believe in the power of playful exploration and the wisdom found in nature to create custom-tailored partnerships. Our projects are like adventures designed to uncover and strengthen the distinctive qualities of each organization. We're all about making solid progress, one playful step at a time, and intentionally boosting the capabilities of the individuals, teams, and organizations we partner with.

At Otterly, our community dives into research with a playful rhythm we call the Otter Dance. Picture this as a lively dance, where otters and community members join paws to tackle challenges and create ripples of positive change. This approach is based on Participatory Action Research (PAR), which seeks to empower participants and engage them as co-researchers rather than subjects of observation.

1. Collaborative Planning: Splash of Ideas

Otterly and clients come together like a synchronized splash team in the Otter Dance. We identify issues, define questions, and plan the process in a lively collaboration. It's like planning the most epic underwater performance, where everyone's unique moves contribute to the rhythm.

2. Collective Action: The Splashy Research Boogie

Once the plans are set, it's time to dive into the Splashy Research Boogie. Otterly and clients actively participate, collecting and analyzing data with a sense of excitement. It's a collective dance where every step contributes to the rhythm of understanding.

3. Empowering Interventions: Making Waves of Change
With the research findings in paw, it's time for the Empowering Interventions, where we make waves of positive change. Like skilled otters crafting their underwater kingdom, we take concrete actions to address identified issues and empower the community. It's all about making a lasting impact.

4. Iterative Reflection: The Playful Rhythm of Reflection
The Otter Dance is cyclical, just like the rhythmic waves of the ocean. We engage in Iterative Reflection, a playful rhythm of continuous assessment and adjustment. Otterly and the client reflect, learn from the dance, and refine our approach for future actions. It's like a perpetual dance party where each step is an opportunity for improvement.

In the world of Otterly, research is not just a process—it's a dance, a playful collaboration where every participant contributes to the rhythm of positive change. Dive into the Otterly Dance and let's make waves together!